Immediate Effects of the Arizona Alcohol Warning Poster

Andrea M. Fenaughty · David P. MacKinnon

25 citations0/0 files storedJournal of Public Policy & Marketing

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Global Public Health Policies and Epidemiology Behavioral Health and Interventions Media Influence and Health

Abstract

Exposure to, awareness of, beliefs about, and memory for the warning on the recently required Arizona alcohol warning poster were measured in a sample of college students before (N = 362) and after (N = 332) the legislation became effective on January 1, 1992. The introduction of the warning poster was associated with greater exposure, awareness, and memory. The authors found inconsistent evidence for an association between the introduction of the warning poster and beliefs. Secular trends did not appear to be responsible for these changes.

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References

1968A Theory of Psychological Reactance 1985A comparison of some methodologies for the factor analysis of non‐normal Likert variables 1991An Evaluation of the Alcohol Warning Label: Initial Survey Results 1991Alcohol Warnings: How do you know when you have Had One Too Many?

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