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Israeli media reality vs. consumer attitudes: TV viewers’ ethical perceptions and attitudes towards regulation of embedded paid content
16 references·1 citing·44 second hop
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1990The structural transformation of the public sphere: an inquiry into a category of bourgeois society12,693 cited
  • 2007The Social Responsibility of Business Is to Increase Its Profits11,534 cited
  • 1977Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research.2,379 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 2003The Survey Handbook701 cited
  • 1990Toward the development of a multidimensional scale for improving evaluations of Business Ethics697 cited
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  • 1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences328 cited
  • 2004Stealth Marketing: How to Reach Consumers Surreptitiously304 cited
  • 2005A Managerial Investigation into the Product Placement Industry198 cited
  • 2002“I Saw it in the Movies”: Exploring the Link between Product Placement Beliefs and Reported Usage Behavior160 cited

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2008
Commercializing Social Interaction: The Ethics of Stealth Marketing
154 cited
  • 2003Product placement in movies: a comparison of Chinese and American consumers’ attitudes144 cited
  • 2000Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications143 cited
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    • 2021The Television Cult: Prevalence of Brand Placements in an Indian Reality Show7 cited