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Industrial Marketing Management
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Industrial Marketing Management (2007)Industrial Marketing ManagementThe Precursor Role of Cooperation, Coordination, and Relationship Assets in a Relationship Model (2016)The Precursor Role of Coopera…Colour trends and selection in fashion design (2012)Colour trends and selection i…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)Strategic alliances and development of intellectual capital: a study of technology-based SMEs (2021)A Critical and Experimental Study of Colour Preferences (1941)What we know about consumers’ color choices (1999)Buyer behaviour for fast fashion (2006)A Systematic Review and Research Agenda of Body Image and Fashion Trends (2023)
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  • 2016The Precursor Role of Cooperation, Coordination, and Relationship Assets in a Relationship Model16 cited
  • 2012Colour trends and selection in fashion design4 cited

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