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The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan
16 references·1 citing·45 second hop
The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan (2019)The Role of Brand Knowledge in Explaining…An Introduction to Research Methods (2019)An Introduction to Research M…Exchange and Power in Social Life (2017)Exchange and Power in Social …Driving Employee Engagement (2014)Driving Employee EngagementAdvanced Structural Equation Modeling (2013)Advanced Structural Equation …The effects of ethical leadership on manager job satisfaction, commitment, behavioral outcomes, and firm performance (2011)The effects of ethical leader…Exploring the relationship between corporate, internal and employer branding (2010)Exploring the relationship be…An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)An empirical comparison of th…Key determinants of internal brand management success: An exploratory empirical analysis (2008)Key determinants of internal …The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended Solutions. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2017Exchange and Power in Social Life15,909 cited
  • 2002Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences6,899 cited
  • 2001Knowledge Management: An Organizational Capabilities Perspective6,226 cited
  • 2000Organizational Citizenship Behaviors: A Critical Review of the Theoretical and Empirical Literature and Suggestions for Future Research5,889 cited
  • 2009An empirical comparison of the efficacy of covariance-based and variance-based SEM2,904 cited
  • 2019An Introduction to Research Methods2,362 cited
  • 2003The Role of Perceived Organizational Support and Supportive Human Resource Practices in the Turnover Process1,776 cited
  • 2005The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended Solutions.1,675 cited
  • 2013Advanced Structural Equation Modeling1,331 cited
  • 2003The Impact of Psychological Contract Fulfillment on the Performance of In-Role and Organizational Citizenship Behaviors776 cited
  • 2005Building brand commitment: A behavioural approach to internal brand management647 cited
  • 2011The effects of ethical leadership on manager job satisfaction, commitment, behavioral outcomes, and firm performance393 cited

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  • 2014Driving Employee Engagement383 cited
  • 2010Exploring the relationship between corporate, internal and employer branding369 cited
  • 2008Key determinants of internal brand management success: An exploratory empirical analysis349 cited
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    • 2021Internal branding, employees' brand commitment and moderation role of transformational leadership: an empirical study in Indian telecommunication context21 cited