Marketing Self-management Education: Lessons on Messaging and Framing

Teresa J. Brady · Rebecca Ledsky · Bithiah Lafontant · Tai N Baker

6 citations0/0 files storedAmerican Journal of Health Behavior

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Behavioral Health and Interventions Public Health Policies and Education Media Influence and Health

Abstract

This qualitative work suggests SME marketing strategies will be most effective by providing background information, framing messages positively, using clear relatable language, and making it easy for potential participants to find a program.

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2011Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review

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