Business coaching: A hen with ducklings

Flip Schutte

11 citations0/0 files storedSouth African Journal of Business Management

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Coaching Methods and Impact Leadership and Management in Organizations Psychology, Coaching, and Therapy

Abstract

Background: Globally, business coaching is an unregulated industry that is not yet considered a profession. In South Africa, two of the regulatory bodies, namely Coaches and Mentors of South Africa and the Institute of Management Consultants and Master Coaches of South Africa, were recognised as professional non-statutory bodies in 2015. Aim: The purpose of this study is to inquire into how business coaching is currently being practised in South Africa from a practitioner’s perspective. Setting: At this key point in the maturation process of business coaching, it is important to understand the present state of the industry in order to direct it towards its aim of becoming a profession. Method: A questionnaire was designed specifically for this research. It included all aspects associated with the coaching practice. Questionnaires were presented to all members of the professional body for coaches and mentors in South Africa. Results: The findings are in line with the results of similar studies conducted elsewhere in the world. They revealed that business coaching is a young industry that attracts practitioners from different backgrounds. The recommendations of these studies support the notion that business coaching must move towards professionalisation. The information acquired through this research can contribute to the development of a score sheet for the industry in South Africa, as well as a progression plan to direct the industry towards professionalisation. Conclusion: The article provides information regarding the current state of business coaching in South Africa and links it with international tendencies. It shows that South Africa is on par with the development of the industry globally.

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References

2005Executive Coaching: A Review and Agenda for Future Research 2005Executive Coaching: A Conceptual Framework From an Integrative Review of Practice and Research 2013Executive coaching outcome research: The contribution of common factors such as relationship, personality match, and self-efficacy.2008The emergent ‘coaching industry’: a wake-up call for HRD professionals 2004Executive, Workplace and Life Coaching: Findings from a Large-Scale Survey of International Coach Federation Members 1998Executive coaching: The need for standards of competence.2006A personal perspective on professional coaching and the development of coaching psychology 2013The role of coachee characteristics in executive coaching for effective sustainability

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