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Perceived helpfulness of eWOM: Emotions, fairness and rationality · Study

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ArticlePerceived helpfulness of eWOM: Emotions, fairness and rationality

Elvira Ismagilova2019

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Articlegreen2019

Perceived helpfulness of eWOM: Emotions, fairness and rationality

Elvira Ismagilova · Yogesh Kumar Dwivedi · Emma Louise Slade

149 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Digital Marketing and Social Media Consumer Behavior and Marketing Influence Sentiment Analysis and Opinion Mining

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2006The Effect of Word of Mouth on Sales: Online Book Reviews 1985Patterns of cognitive appraisal in emotion.2000Beyond valence: Toward a model of emotion-specific influences on judgement and choice 1980Attribution Theory and Research 1989Validating Instruments in MIS Research1 2010What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

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2022Effect of online review sentiment on product sales: The moderating role of review credibility perception

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Details

Year2019

Typearticle

Published2019-02-15

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations149

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.jretconser.2019.02.002

openalex_workW2912658340

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