This study offers a new approach to language attitudes and ideologies which applies argumentation theory in a discourse-based analysis of the processes of sociolinguistic indexicality. This method is presented in the context of the previously-used discourse-based approaches to language attitudes which are reviewed here in terms of their contributions to the understanding of the creation of socio-indexical meanings in discourse. The review proposes a five-level typology which includes topic-oriented, linguistic, cognitive, interactional, and rhetorical levels of analysis.
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