Advocacy Communication

Abstract

This chapter provides an overview of development and social change by talking about advocacy approaches to social justice. Advocacy communication offers a critical approach within the field of development, working toward social justice. Recognizing conditions of globalization contributes toward an analysis of problems and solutions that privilege normative and structural change. Advocacy communication engages strategic intervention with clear political positions, having no pretense toward neutrality, and resisting hegemonic dominance in valuing social justice. Focusing on advocacy allows one to consider the potential value of social change, recognizing the latent and manifest politics of approaches to intervention. The chapter also explores the role of communication and media in facilitating and limiting the potential for advocacy. It concludes with future research areas that would contribute toward social justice.

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