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An integrated model of social media brand engagement · Study

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ArticleAn integrated model of social media brand engagement

Mar Gómez2019

OA

Articlegreen2019

An integrated model of social media brand engagement

Mar Gómez · Carmen López · Arturo Molina

218 citations·0/0 files stored·Computers in Human Behavior

No readable copy stored yet — this record is metadata only.

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 218 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1992A power primer.1988On the Evaluation of Structural Equation Models 2011PLS-SEM: Indeed a Silver Bullet 2015A primer on partial least squares structural equation modeling (PLS-SEM)2009Users of the world, unite! The challenges and opportunities of Social Media

Cited by

2020The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy 2020Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions 2020Driving consumer–brand engagement and co-creation by brand interactivity 2021The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust 2020Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong 2023The central role of consumer–brand engagement in product and service brand contexts 2022Value co-creation in branding: A systematic review from a tourism perspective 2023Improving the social performance of women-led microenterprises: The role of social media marketing actions

Details

Year2019

Typearticle

Published2019-01-25

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations218

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.chb.2019.01.026

openalex_workW2913626049

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