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Does more sense make sense? An empirical test of high and low interactive retail technology
16 references·8 citing·42 second hop
Does more sense make sense? An empirical test of high and low interactive retail technology (2019)Does more sense make sense? An empirical …Service Research Priorities in a Rapidly Changing Context (2015)Service Research Priorities i…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Using PLS Path Modeling for A…Structural equations modeling: Fit Indices, sample size, and advanced topics (2009)Structural equations modeling…Consumer e-shopping acceptance: Antecedents in a technology acceptance model (2008)Consumer e-shopping acceptanc…The concept of perceived value: a systematic review of the research (2007)The concept of perceived valu…A meta-analysis of the technology acceptance model (2006)A meta-analysis of the techno…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model (2003)Predicting consumer intention…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Experiential value: conceptua…Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality (1996)Consumer evaluations of new t…The Nature of Customer Value: An Axiology of Services in the Consumption Experience (1994)The Nature of Customer Value:…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Emerging trends in global E-retailing: exploring the dark side of scan and go in-store technologies in consumer shopping journeys (2025)Emerging trends in global E-r…Managerial approaches and sociotechnical implications of the adoption of consumer-facing in-store technology in organizational processes: the case of fashion retail (2023)Managerial approaches and soc…The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents (2022)The Moderating Role of Percei…The Effects of Sensory Marketing on Clothing-Buying Behavior (2022)The Effects of Sensory Market…Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach (2022)Measuring Online Sensory Cons…Customer fairness perceptions in augmented reality-based online services (2021)Customer fairness perceptions…A review of studies on virtual layout and atmospherics - potential applications to the fashion industry (2021)A review of studies on virtua…“Going on a sensory adventure, a touchy subject?”: investigating haptic technology and consumer adventure orientation (2021)“Going on a sensory adventure…Structural equation modeling in practice: A review and recommended two-step approach. 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References

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  • 1994The Nature of Customer Value: An Axiology of Services in the Consumption Experience

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1,364 cited
  • 2008Consumer e-shopping acceptance: Antecedents in a technology acceptance model1,353 cited
  • 2007The concept of perceived value: a systematic review of the research1,272 cited
  • 2003Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model1,218 cited
  • Cited by

    • 2021Customer fairness perceptions in augmented reality-based online services28 cited
    • 2022Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach20 cited
    • 2021“Going on a sensory adventure, a touchy subject?”: investigating haptic technology and consumer adventure orientation17 cited
    • 2022The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents14 cited
    • 2025Emerging trends in global E-retailing: exploring the dark side of scan and go in-store technologies in consumer shopping journeys14 cited
    • 2022The Effects of Sensory Marketing on Clothing-Buying Behavior12 cited
    • 2021A review of studies on virtual layout and atmospherics - potential applications to the fashion industry12 cited
    • 2023Managerial approaches and sociotechnical implications of the adoption of consumer-facing in-store technology in organizational processes: the case of fashion retail10 cited