Narrative transportation and transmedia consumption experience in the cultural field

Abstract

The aim of this research is to better understand the transmedia consumption experience through the narrative transportation process. On the theoretical level, by applying these concepts to the arts and cultural field, we broaden the existing literature (1) in information and communication science, which is more focused on transmedia content and platform creation and conception, and (2) in management sciences, which mostly apprehend narrative transportation in the persuasive advertising context. On the conceptual level, we try to describe the different steps in the transmedia device appropriation process, the determinants of the narrative transportation process and its components (namely the story told and the characters, among other components). A qualitative methodology is implemented. Semi-directive interviews of transmedia designers and experts and users’ introspective narratives were conducted. A conceptual framework focused on the experience is proposed and highlights individual, technical, and situational factors, experience processes (appropriation and narrative transportation) and consequences related to the individual’s commitment (to the narration object, to the cultural category and to transmedia devices).

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