Grasping the Global: Multi-sited Ethnographic Market Studies

Dannie Kjeldgaard · Fabian Faurholt Csaba · Gülız Ger

39 citations1/1 files storedEdward Elgar Publishing eBooks

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Anthropological Studies and Insights Global trade, sustainability, and social impact Cross-Cultural and Social Analysis

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1995Ethnography In/Of the World System: The Emergence of Multi-Sited Ethnography 1986The cultural biography of things: commoditization as process 1998Assessing Measurement Invariance in Cross‐National Consumer Research 2005Consumer Culture Theory (CCT): Twenty Years of Research 1989Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology 1993Globalization: Social Theory and Global Culture.2005How brands become icons: the principles of cultural branding 1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

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