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Impact of Integrated Marketing Communication on Consumers Purchase Decisions
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Impact of Integrated Marketing Communication on Consumers Purchase Decisions (2013)Impact of Integrated Marketing Communicat…Business Research Methods (2020)Business Research MethodsAd Lib : When Customers Create the Ad (2008)Ad Lib : When Customers Creat…THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION (2005)THE RELATIONSHIP BETWEEN INTE…The Emergence Of IMC: A Theoretical Perspective (2004)The Emergence Of IMC: A Theor…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Effective Advertising: Understanding when, how, and why Advertising Works (2004)Effective Advertising: Unders…Corporate Social Responsibility: (2004)Corporate Social Responsibili…Research design: qualitative, quantitative, and mixed methods approaches (2003)Research design: qualitative,…Relating Brandand Customer Perspectives on Marketing Management (2002)Relating Brandand Customer Pe…Business Citizenship: From Domestic to Global Level of Analysis (2002)Business Citizenship: From Do…Study Design in Qualitative Research2: Sampling and Data Collection Strategies (2000)Study Design in Qualitative R…Correlates of Integrated Marketing Communications (2000)Correlates of Integrated Mark…New Media Interactive Advertising vs. Traditional Advertising (1998)New Media Interactive Adverti…Marketing communications : an integrated approach (1998)Marketing communications : an…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Design: Qualitative,…A theory of justice original editionTheory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Next Wave of Corporate Community Involvement: Corporate Social Initiatives (2002)Researching Corporate Social Responsibility: An Agenda for the 21st Century (2006)Dialogue: Toward Superior Stakeholder Theory (2008)Strategic management a stakeholder approach (2010)Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Enhancing the quality and credibility of qualitative analysis. (1999)Qualitative Research in Physical Activity and the Health Professions (2009)Sampling ‘Hard to Reach’ Populations in Qualitative Research (2010)Sustainable fashion social media influencers and content creation calibration (2021)Network externalities, competition, and compatibility (1985)Organizational Images and Member Identification (1994)The Commitment-Trust Theory of Relationship Marketing (1994)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Customer Satisfaction and Stock Prices: High Returns, Low Risk (2005)Customer Satisfaction, Cash Flow, and Shareholder Value (2005)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)Customer experience management: a critical review of an emerging idea (2010)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice (2005)Case study research: design and methods (2011)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Integrating quantitative and qualitative research: how is it done? (2006)Achieving Effective Remote Working During the COVID‐19 Pandemic: A Work Design Perspective (2020)Empirical research methods in operations management (1990)The student perspective on employability (2011)Research Methods in Business Studies (2020)
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220 cited
  • 2000Correlates of Integrated Marketing Communications219 cited
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