KUŞAKLARIN SİYASAL İLETİŞİM KÜLTÜR VE LİDERLİK AÇISINDAN DEĞERLENDİRİLMESİ

Abstract

Intergenerational differences affected individual communication style and desired leadership style. Most of the typical generational conflict is caused from miscommunication. To solve this problem, the communication style should be selected according to the target group. In terms of leadership style, generations prefer believable and reliable leader. At the same time, veterans, baby boomers, X, Y and Z generations were also included in the scope of this research in order to evaluate the difference between them. Accordingly, generation is evaluated in terms of communication, culture and leadership. It is included the national and international studies in this field. Therefore in terms of this study is expected to contribute the development of empathy ability of individuals, preventing the generational conflicts and creating intergenerational synergies.

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