Factors influencing the usage of mobile shopping applications and the impact of these factors on satisfaction and intention to use

Abstract

Purpose-The purpose of this study is to determine the impact of perceived risk, perceived enjoyment, perceived usefulness, perceived ease of use on satisfaction and intention to use in mobile shopping applications.Methodology-For testing the proposed hypotheses, a survey instrument is designed to measure different constructs.Convenience sampling method was used in this study.Data collected from Erzurum in Turkey.After the validation and cleaning of data by removal missing entries, a total of 389 respondet data points is available for carrying out further analysis.Findings-The multiple regression results show that satisfaction and intention to use are influenced by perceived usefulness, perceived ease of use and perceived enjoyment.Also, perceived risk have a significant effect on satisfaction whereas the effect of perceived risk is nonsignificant on intention to use.Conclusion-The seven of eight hypotheses are accepted in our model.The results show that participants have hihger perceived risk when they use to mobile shopping applications.

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