The Innovation in Business Model for Sustainability in Biotechnology Start-ups in Indonesia

Abstract

This study explores sustainable innovation in five biotechnology start-ups in Indonesia.We use business model innovation concept to elaborate how the start-ups are driving their business to be more socially and environmentally aware.As an explorative study, this research uses a qualitative approach and identify three drivers of sustainable initiatives: 1) market demand; 2) value chain productivity; and 3) the owner's individual concern.These three drivers create different characters in three approaches of innovation in business model: content, structure, and governance.Keyword -business model

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