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Developing a Marketing Strategy for a Higher Education Institution in the Agenda of Customer–Driven Education
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Developing a Marketing Strategy for a Higher Education Institution in the Agenda of Customer–Driven Education (2019)Developing a Marketing Strategy for a Hig…Marketing Theory Applicability in Higher Education (2012)Marketing Theory Applicabilit…The Customer-Driven Approach in Business Education: A Possible Danger? (1998)The Customer-Driven Approach …Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Strategic Marketing for Educational Institutions (1987)Strategic Marketing for Educa…Principles of Services Marketing (1994)Marketing Management: A Relationship Approach (2002)A New Conceptual Model for Understanding International Students’ College Needs (2016)The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University (2020)USING CUSTOMER-BASED BRAND EQUITY MODEL IN THE HIGHER EDUCATION CONTEXT: SIMULATING THE CURRENT UNIVERSITY’S BRAND (2021)The Chronicle of Higher Education (1977)Critical Discourse Analysis and the Marketization of Public Discourse: The Universities (1993)Students as “co‐producers” of education: a proposed model of student socialisation and participation at tertiary institutions (2003)Continuous improvement framework: implications for academia (2005)The theory of communicative action (2006)Are university students really customers? When illusion may lead to delusion for all! (2007)Key Factors Influencing Student Satisfaction Related to Recruitment and Retention (2001)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)Universities in a competitive global marketplace (2006)Family and High School Experience Influences on the Postsecondary Educational Plans of Ninth-Grade Students (1992)Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College (2007)Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008)
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References

  • 1995Strategic Marketing for Educational Institutions821 cited
  • 1987Strategic Marketing for Educational Institutions323 cited
  • 1998The Customer-Driven Approach in Business Education: A Possible Danger?84 cited
  • 2012Marketing Theory Applicability in Higher Education48 cited

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