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The effectiveness of advertising: a literature review · Study

WorkThe effectiveness of advertising: a literature review

Elisabetta Corvi2010

Work2010

The effectiveness of advertising: a literature review

Elisabetta Corvi · Michelle Bonera

13 citations·0/0 files stored·Institutional Research Information System (Università degli Studi di Brescia)

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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1970Information and Consumer Behavior 1982The need for cognition.1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1957The Theory of Monopolistic Competition 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising 1965The Impact of Television Advertising: Learning Without Involvement 1989Information Processing from Advertisements: Toward an Integrative Framework 1964Rhétorique de l'image

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2016An empirical approach to consumer buying behavior in Indian automobile sector 2016Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1999How Advertising Works: What Do We Really Know?article · 13 shared references 1989Information Processing from Advertisements: Toward an Integrative Frameworkarticle · 9 shared references 1998Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networksarticle · 9 shared references 2008Efficacité de la publicité : un état de l’artarticle · 8 shared references 1992Attitude toward the Ad and Brand Choicearticle · 7 shared references 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysisarticle · 6 shared references

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Year2010

Typeother

Published2010-01-01

VenueInstitutional Research Information System (Università degli Studi di Brescia)

Languageen

Citations13

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ShelfMarketing and Advertising Strategies

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openalex_workW2921254482

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