The impact of automatic store replenishment systems on retail

Abstract

European fast moving consumer goods retailers face a mature market with low margins and high competition. To improve their situation, retailers are looking for technologies and concepts to increase consumer satisfaction while at the same time reducing costs. One technology that promises to increase the availability of the products on the shelf while simultaneously reducing store handling costs is automatic store replenishment (ASR). At the heart of ASR systems lies software that automatically places an order to replenish stocks of a certain product. A majority of European grocery retailers have implemented such decision support systems. Yet research in this area is practically non-existent. Therefore, this thesis aims to investigate the impact of this technology on retail, taking into account financial, organizational and personnel aspects.

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