PENGARUH PENGGUNAAN MOBILE BANKING TERHADAP MINAT NASABAH DALAM BERTRANSAKSI MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL

Rian Maulana · Iskandar Iskandar · Masrura Mailany

19 citations0/0 files storedCyberspace Jurnal Pendidikan Teknologi Informasi

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

This research was conducted to see how the effect of using Mobile banking on Customer Interests in Transacting with the Acceptance Model technology and also seeing what happened to transactions. The results of this study resulted in the observation variable usefulness (X) has a significant effect on the interest in transacting (Y) where the coefficient is 11.127 with a significance level of 0.002 and the regression coefficient of use (X) of 0.640 each increase in 1% usability value, the value of Interest increases amounting to 0.640. The regression coefficient is positive, it can be called that the direction X variable towards Y is positive.

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References

2007Exploring consumer adoption of mobile payments – A qualitative study 2016Penerapan Technology Acceptance Model (TAM) Dalam Pengujian Model Penerimaan Sistem Informasi Keuangan Daerah 2018Pengaruh Internet Banking Terhadap Minat Nasabah Dalam Bertransaksi Dengan Technology Acceptance Model 2018PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEGUNAAN TERHADAP PENGGUNAAN MOBILE BANKING (Studi Pada Mahasiswa Pengguna Mobile Banking Universitas Brawijaya

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2023The effect of perceived ease of use, perceived usefulness, and perceived benefits on interest in using Bank Syariah Indonesia mobile banking 2022ANALISIS TINGKAT PENERIMAAN APLIKASI BCA MOBILE DI KOTA MALANG MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM)2021The Effect Of Perception Of Trust, Perception Of Ease Of Use, Perception Of Benefits, Perception Of Risk And Perception Of Service Quality On Interest In Using Mobile Banking Bank Independent In Bekasi City

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