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Entrepreneurial marketing dimensions and SMEs performance · Study

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ArticleEntrepreneurial marketing dimensions and SMEs performance

Nora Sadiku-Dushi2019

Article2019

Entrepreneurial marketing dimensions and SMEs performance

Nora Sadiku-Dushi · Léo‐Paul Dana · Veland Ramadani

295 citations·0/0 files stored·Journal of Business Research

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Entrepreneurship Studies and Influences Marketing and Advertising Strategies Business Strategies and Innovation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 295 citations exist upstream.

References

1994Qualitative Data Analysis: An Expanded Sourcebook 2011PLS-SEM: Indeed a Silver Bullet 2003Research Methods for Business Students 2011Making sense of Cronbach's alpha 2003Evolving to a New Dominant Logic for Marketing 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches

Cited by

2020Social media and consumer buying behavior decision: what entrepreneurs should know?2022The Effect of Knowledge Management on the Sustainability of Technology-Driven Businesses in Emerging Markets: The Mediating Role of Social Media 2020Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation: The moderating role of competitive intensity and firm size 2022Entrepreneurial Orientation, Organizational Culture and Business Performance in SMEs: Evidence from Emerging Economy 2021Technology and Entrepreneurial Marketing Decisions During COVID-19 2020The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises 2021The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance 2021Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing

Details

Year2019

Typearticle

Published2019-03-22

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations295

Files0 public / 0

ShelfEntrepreneurship Studies and Influences

Identifiers

doi10.1016/j.jbusres.2019.03.025

openalex_workW2922877922

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