Crossing Boundaries

Abstract

In our quest to stabilize the global economy amid fast and furious advances in technology, the world is becoming islands of intersecting webs and virtual platforms. This chapter explores the necessity to study cross-cultural communication in the twenty-first century global world. To distinguish between the characteristics of culture and communication, it discusses the complex relation between them. It is the uppermost layers of cultural artifacts (e.g., fashion, language, pop music) that we typically learn about another culture. The chapter explores the necessity to study cross-cultural communication in our twenty-first century global world. Currently, there is a plethora of cross-cultural communication research attempting to explain cultural-level and/or individual-level differences in language, relational attraction, emotions, perceptions, identity, nonverbal communication, conflict, and intergroup behavior (to name a few), that have contributed to the growth of the field of communication. It also examines how cross-cultural psychologists and communication scholars approach ethnic identity.

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