Factors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice, message framing, and online medium type · Study
ArticleFactors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice, message framing, and online medium type
Jeyoung Oh2019
Article2019
Factors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice, message framing, and online medium type