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This study aims to describe and analyze the design development of the craft industry in West Java, especially the ceramic handicraft industry in the city of Bandung.Data sources were obtained through interviews with entrepreneurs, industry heads and related craftsmen.The method of research analysis is done by comparing 2 products from two different producers, to find the same and different factors from the results of the analysis.The aim is to find factors that can drive the progress of the design competitiveness of the handicraft industry in West Java.And based on the results of observations and analysis, it can be seen that some of the handicraft production in West Java still does not utilize the design and management aspects of workers' creative abilities to improve the quality of their products.Of course this which makes the majority of the handicraft industry, is less competitive with large industries.
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