The Influence of Attitude, Subjective Norm and Perceived Behavioral Control on Intention : The Application of Theory Planned Behavior in Choosing Double Degree Program.

Abstract

This study is applying the Theory of Planned Behavior as a theoretical framework with aim of choosing double degree program in Muhammadiyah University of Surakarta, Indonesia. Data are collected through questionnaire. The sample size of this research is 40 respondents, establishing validity through Pearson-product moment. Non-probability convenience sampling is used for taking the sample. This study uses multiple regression analysis to identify the factors choosing double degree program behavior. The multiple regression analysis results indicate that one factor have positive and significant influence on choosing double degree program intention. The results of the research showed: 1) There is no significant impact between attitude and intention to choosing double degree program; 2) There is no significant impact between subjective norm and intention to choosing double degree program; 3) There is a significant and positve impact between perceived behavioral control and intention to choosing double degree program. 4) Attitude, subjective norm, and perceived behavioral control meaningfully explain intention in choosing double degree program. \nKeywords: attitude, subjective norm, perceived behavioral control, double degree program, intention, consumer behavior

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