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Programmatic Advertising: Forewarning and avoiding hype-cycle failure · Study

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ArticleProgrammatic Advertising: Forewarning and avoiding hype-cycle failure

Gareth Reginald Terence White2019

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Articlegreen2019

Programmatic Advertising: Forewarning and avoiding hype-cycle failure

Gareth Reginald Terence White · Anthony John Samuel

40 citations·0/0 files stored·Technological Forecasting and Social Change

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Innovation Diffusion and Forecasting Digital Marketing and Social Media Digital Innovation in Industries

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References

1989The Practice of Social Research 1976The Practice of Social Research.2012Business Intelligence and Analytics: From Big Data to Big Impact 1998The Good Research Guide: For Small-Scale Social Research Projects 2010Socio-technical systems: From design methods to systems engineering 1993Rigor or rigor mortis 2005The origins and evolution of scenario techniques in long range business planning 2005Disruptive Innovation: In Need of Better Theory *

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Year2019

Typearticle

Published2019-04-29

VenueTechnological Forecasting and Social Change

ISSN-L0040-1625

Languageen

Citations40

Files0 public / 0

ShelfInnovation Diffusion and Forecasting

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doi10.1016/j.techfore.2019.03.020

openalex_workW2929115182

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