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Same price, different perception: Measurement-unit effects on price-level perceptions and purchase intentions
16 references·3 citing·44 second hop
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this work references cited by second hop

References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
  • 1994Price, Product Information, and Purchase Intention: An Empirical Study1,005 cited
  • 1997Consumer Eye Movement Patterns on Yellow Pages Advertising386 cited
  • 1977The Value of Unit Price Information334 cited
  • 1994The Easy Path From Many To Much: the Numerosity Heuristic319 cited
  • 2011Consumer Reliance On Intrinsic And Extrinsic Cues In Product Evaluations: A Conjoint Approach175 cited
  • 2007On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects174 cited
  • 2011How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons165 cited

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2001
On Round Numbers: Pragmatic Aspects of Numerical Expressions
138 cited
  • 2011Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers135 cited
  • Cited by

    • 2024Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments16 cited
    • 2021Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW)12 cited
    • 2023How price labeling strategy affects consumers' purchase intention? The role of perceived price difference in price assessment10 cited