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Earthquakes and Brand Loyalty: Beyond the Short-Term Effects of Stockouts · Study

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PreprintEarthquakes and Brand Loyalty: Beyond the Short-Term Effects of Stockouts

Andrés Musalem2019

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Preprintgreen2019

Earthquakes and Brand Loyalty: Beyond the Short-Term Effects of Stockouts

Andrés Musalem · Carlos Noton

10 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Behavior in Brand Consumption and Identification

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2000An Examination of Selected Marketing Mix Elements and Brand Equity 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets 1980The Cost of Thinking 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations 1981Heterogeneity and State Dependence 1991Development and Testing of a Model of Consideration Set Composition

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Details

Year2019

Typepreprint

Published2019-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations10

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2139/ssrn.3325923

openalex_workW2931545609

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