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Taboos, morality and marketing: towards a conceptual model and illustration
16 references·1 citing·55 second hop
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References

  • 1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey1,778 cited
  • 2000The psychology of the unthinkable: Taboo trade-offs, forbidden base rates, and heretical counterfactuals.1,400 cited
  • 2008Consuming dark tourism: A Thanatological Perspective857 cited
  • 2002Auschwitz: Museum Interpretation and Darker Tourism368 cited
  • 2005Taboo Trade‐Offs, Relational Framing, and the Acceptability of Exchanges257 cited
  • 1998War and tourism256 cited
  • 1997A critique of desire: Distaste and dislike in consumer behavior119 cited
  • 1992Taboo as Cultural Practice Among Malagasy Speakers118 cited
  • 2009Consumer responses to sex appeal advertising: a cross‐cultural study112 cited
  • 2011From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing111 cited
  • 2015Taboo tattoos? A study of the gendered effects of body art on consumers' attitudes toward visibly tattooed front line staff84 cited
  • 1982Sexual Taboos and Social Boundaries62 cited
  • 2002Disgust and Organization43 cited
  • 2010Le tabou, un concept peu exploré en marketing42 cited
  • 2013Consumer morality and moral norms27 cited

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  • 2002“Not in front of your mother!”: online marketing for pharmaceutical products addressing taboo topics12 cited
  • Cited by

    • 2022Purification in religious sojourns: consuming in relatively sacred spaces3 cited