Organizational culture of trade enterprises in the context of modern demographic challenges and applying information technologies

Abstract

Transition of a significant part of developed and developing countries to "silver economy" characterized by the increase of aged population share is forming new demographic challenges for the labor market. They are expressed in two main trends: firstly, the average age of enterprise employees grows; secondly, the number of mixed labor collectives, which contains employees of various ages, grows. Both tendencies are extremely essential for enterprises of marketplace characterized by relatively lower (in comparison with other economy sectors) admission demands to employees' education and experience, and in this regard, open for applying forces of jobseekers of various ages who have most diverse professional background. Efficient functioning of such various labor teams raises peculiar demands on organizational culture of a trade enterprise which should include values supported by all employees. Our research is focused on studying value orientations of employees of different age categories on the basis of M. Rokich methodology. Similarities between terminal and instrumental values among employees of different ages revealed as a result of the research may become the basis for forming efficient organizational culture of trade enterprises which provides high motivation, adaptability and flexibility of the staff in the context of constant evolution of customers' demands.

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