A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement

Shuting Liu

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Discourse Analysis in Language Studies Linguistics and Discourse Analysis Language, Discourse, Communication Strategies

Abstract

On the basis of Kress and van Leeuwen’s Visual Grammar based on Halliday’s Systemic Functional Linguistics, this study explores the interactive meaning in three public service advertisement multimodal discourses, adding evidence to the assumption that Systemic Functional Linguistics can be applied to the multimodal discourse analysis of public service advertisement in a feasible and operational manner.

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References

1989Introduction to functional grammar . By M. A. K. Halliday London & Baltimore: Edward Arnold, 1985. Pp. xxxv, 387.1996Reading images: the grammar of visual design 1995An introduction to functional grammar . 2nd edn. By M. A. K. Halliday London, Melbourne, & Auckland: Edward Arnold, 1994. Pp. XXXV, 434.2002Multimodal Discourse: The Modes and Media of Contemporary Communication 2001Multimodal Discourse: The Modes and Media of Contemporary Communication 1994An Introduction to Systemic Functional Linguistics 2006An Introduction to Systemic Functional Linguistics 2001The Discourse of Advertising

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