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• 2021The effectiveness of brand placements: A meta-analytic synthesis58 cited
• 2021Media Multitasking: A Bibliometric Approach and Literature Review56 cited
• 2020Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions44 cited
• 2020Placing products in humorous scenes: its impact on brand perceptions39 cited
• 2023What? Why? When? How? Where? of Technology-Based Bibliometric Review38 cited
• 2019Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness34 cited
• 2020Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude32 cited
• 2020Product Placement in Entertainment Industry: A Systematic Review30 cited
• 2021Mapping unified theory of acceptance and use of technology (UTAUT) 2: a taxonomical study using bibliometric visualisation29 cited
• 2022Brand placements in video games: How local in‐game experiences influence brand attitudes28 cited
• 2019Citations Gone #Social: Examining the Effect of Altmetrics on Citations and Readership in Communication Research26 cited
• 2023Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising18 cited
• 2024Gender and Advertising: A 50-Year Bibliometric Analysis18 cited