Purpose Universities play a central role in scientific development and progress in societies, so, the need for supporting new businesses in universities becomes very important that science and technology park-based incubators can meet it. The purpose of this paper is to prioritize the factors influencing strategic management of university business incubators (UBIs). Design/methodology/approach Present research prioritizes the factors influencing strategic management of incubators using analytic network process (ANP). The authors gathered data from UBIs affiliated with science and technology park of Guilan, located in city of Rasht (Iran) using the ANP questionnaire during year 2017. Findings Factors influencing strategic management of incubators comprised of four main criteria and 14 sub-criteria. The criteria and sub-criteria were ranked based on their importance. Results show that “talented managers” has the highest importance for strategic management of UBIs. Originality/value This study offers a novel analysis and contribution to the knowledge of ranking UBIs with a multi-criteria decision-making technique. Results of this research show the relative importance of criteria and sub-criteria, which contributes to further improvement of incubator management. University managers and incubator directors can utilize the findings for better resource allocation and aligning the strategies of incubators with macro strategies of the country.
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