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Indledning: Den mangfoldige oplevelsesøkonomi
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Indledning: Den mangfoldige oplevelsesøkonomi (2007)Indledning: Den mangfoldige oplevelsesøko…Dimensions of Real and Virtual Consumer Experiences (2015)Dimensions of Real and Virtua…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Evolving to a New Dominant Logic for Marketing (2003)
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  • 2015Dimensions of Real and Virtual Consumer Experiences12 cited

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