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This research analyzed linguistic landscape focused on shop names located in Gresik Kota Baru (GKB) with add two different perspectives both from GKB visitors as the shop names’ reader and also shop owners as the shop names makers. It examined the language displayed in GKB, the language attitude of GKB visitors toward shop names written in several languages and the reason of shop owners in choosing particular language. As the methodology, the researcher used qualitative and quantitative method in this research. The researcher took 214 pictures of shop names in GKB. The researcher also used questionnaires and interview to know the language attitude of GKB visitors toward shop names written in several languages and the reason of shop owners in choosing particular language. By the end of this research, the researcher found seven languages in total: Indonesian, English, Japanese, Arabic, Javanese, Italian and Spanish. Those languages are presented in monolingual, bilingual and multilingual. Indonesian has the highest percentage among the otherswhich makes Indonesian become a dominant language used as the shop names in GKB. Surprisingly, GKB visitors have positive attitude almost toward all the shop names written in various languages (Indonesian, English, Javanese, Arabic, Italian, Japanese, Indonesian-English, Indonesian-Arabic, Indonesian-Javanese, English-Arabic and English-Spanish). GKB visitors only have negative attitude toward shop name written in Indonesian-English-Javanese.The shop owners’ reasons in choosing particular languagein the creation of shop names are: (1) remembering, (2) following the trend, (3)using their own name and (4) being anti-mainstream.
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