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purpose of the study is to analyze modern interactive multimedia installations that function in the museum environment in the process of working on artistic interactive and educational media projects. research is devoted to the theoretical and methodological principles of use of interactive multimedia installations in the activities of museum institutions. Methodology . selection of the actual material was based on the general scientific methods of visualization, analysis and synthesis, comparison and generalization; methods of system analysis, comprehensiveness, objectivity and retrospective were used precisely, when studying innovative systems that function within museum institutions. In the process of presenting the main provisions of the article system-structural and statistical- analytical, comparative and descriptive methods were used. Scientific novelty . For a thorough research of the modern activity of the museum industry through the prism of introduction of interactive installations, the authors have studied the conceptual approaches to hardware and software design of interactive multimedia projects in museums. They have developed their own interactive and educational multimedia project The Pantheon of Prominent Ukrainians. Conclusions . factors of using innovative multimedia installations were determined. importance of information technologies for the development of modern museum expositions wasemphasized.
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