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RFM Based Market Segmentation Approach Using Advanced K-means and Agglomerative Clustering: A Comparative Study

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References

2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
2008Classifying the segmentation of customer value via RFM model and RS theory426 cited
2016Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis141 cited

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2022Improving customer segmentation via classification of key accounts as outliers23 cited
2022Behavioral Segmentation with Product Estimation using K-Means Clustering and Seasonal ARIMA13 cited
2020Market segmentation for profit maximization using machine learning algorithms13 cited
2024Comparison of K-Medoids and K-Means Algorithms in Segmenting Customers based on RFM Criteria11 cited
2022Segmentasi Lokasi Promosi Penerimaan Mahasiswa Baru Menggunakan Metode RFM dan K-Means Clustering11 cited

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