Article2019

Developing a Work‐Ready Social Media Marketing Analytics Course: A Model to Cultivate Data‐Driven and Multiperspective Strategy Development Skills

8 citations0/0 files storedDecision Sciences Journal of Innovative Education

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Management and Marketing Education Digital Marketing and Social Media Information Systems Education and Curriculum Development

Abstract

ABSTRACT This article reports on an innovative Social Media Marketing Analytics course that was developed to respond to current industry needs for marketing analysts with data‐driven and multiperspective marketing strategy development skills. Teaching approaches, resources, and insights are shared to encourage future development of similar courses.

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References

2006Why Minimal Guidance During Instruction Does Not Work: An Analysis of the Failure of Constructivist, Discovery, Problem-Based, Experiential, and Inquiry-Based Teaching 2003Psychological Implications of Customer Participation in Co-Production 2016Marketing Analytics for Data-Rich Environments 2004Does Interdisciplinarity Promote Learning? Theoretical Support and Researchable Questions 2005The Motivational Effects of the Classroom Environment in Facilitating Self-Regulated Learning 2011Digital Marketing: The Time for a New “Academic Major” Has Arrived 2015Increasing Student Engagement Using Asynchronous Learning 2010Measuring business student satisfaction: a review and summary of the major predictors

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