Digitalización y Modelos de Negocio en la Industria Editorial Española

Abstract

Like other creative industries, the book industry is undergoing a technological change, going from analog to digital formats.This change challenges existing business models and encourages companies to reexamine their product and competency portfolios.Through a qualitative case study of three Spanish publishers, this paper investigates how digitization affects business models in the publishing industry.The functionality and user experience of digital products are still deficient: prices are still high, and the proportion of Spanish digital titles is still low.To all this is added the lack of a common dominant design for digital publishing, which on the whole, represents a substantial uncertainty for publishers, who are advancing, step by step, towards the digital age and whose exploration of new market opportunities and alternative business models remain anchored in the traditional ones.Finally, the document also analyzes how current institutions contribute to preserving the publication regime on paper.

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