Abstract Motives may be said to be unconscious in a variety of ways. They may be automatically and unconsciously elicited by consciously perceptible situational cues; they may be instigated by cues that are themselves excluded from conscious awareness, as expressions of implicit perception or memory; or the person may be consciously unaware of his or her actual motivational state. The paper reviews the evidence pertaining to all three aspects of unconscious motivation, with emphasis on conceptual and methodological questions that arise in the study of motives which are not accessible to phenomenal awareness or voluntary control but nonetheless influence the individual's experience, thought, and action.
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