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This paper engages the practical aspects of linking heritage, in particular, archaeological heritage, with both individual and community economic development. In recent years, there has been growing realisation that culture, inclusive of cultural heritage, can be both a driver and an enabler of economic development, especially in developing countries. However, few documented examples demonstrate the validity of such arguments. The paper explores some practical examples of how, at the grassroots level, individuals and communities are attempting to exploit archaeological heritage sites as well as other cultural and natural heritage resources for income generation in Zimbabwe. The major thrust of the paper is to assess the manner of use and the viability of such ventures. Since the ability of archaeological heritage to generate revenue and support people around the sites has a direct effect on long-term survival of such heritage, ultimately, the paper contributes to the discourse on linking heritage and economic development as well as the theme of sustainable heritage preservation.
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