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Collective engagement: Four thought-shackles and how to escape them · Study

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ArticleCollective engagement: Four thought-shackles and how to escape them

Hugh Wilson2019

Article2019

Collective engagement: Four thought-shackles and how to escape them

22 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Service and Product Innovation Business Strategy and Innovation

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References

1997Dimensions of Brand Personality 1997Dimensions of Brand Personality 2011Customer Engagement 2005Consumption and Theories of Practice 2012The institutional logics perspective: a new approach to culture, structure, and process 2007How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation 2009Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives 2015Competitive Advantage through Engagement

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Year2019

Typearticle

Published2019-04-30

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations22

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.indmarman.2019.04.008

openalex_workW2942504891

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