PENGARUH GAYA HIDUP TERHADAP MINAT BELI KONSUMEN DALAM BERBELANJA ONLINE (Studi Kasus Pada Mahasiswa STIE BIMA)

Kamaluddin Kamaluddin · Muhajirin Muhajirin

16 citations0/0 files storedJurnal Akrab Juara

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Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

Abstract

This study aims to determine the effect of lifestyle on buying interest in online shopping at Campus STIE in Bima. This type of research is an associative study. The population in this study is all students who have done online shopping on Campus STIE in Bima. The sample used is 50 people with this technique sampling used in this research is Purposive Sampling. Data analysis technique using simple linear regression test. The results showed that there is a significant influence of lifestyle on buying interest in online shopping is evidenced from t Count of 5.004> 1.676 with a significance value of 0.000 smaller than 0.05 (0.000 <0.05). Keyword: lifestyle and buying interest.

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2021PENGARUH GAYA HIDUP DAN PENDAPATAN TERHADAP KEPUTUSAN PEMBELIAN STARBUCKS COFFEE DI CENTER POINT MEDAN

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