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This editorial draws attention to time to advance entrepreneurship research by focusing on two aspects of time—time perspective and time management. We initiate a deeper conversation on time in entrepreneurship and illustrate the value of a time-based lens for entrepreneurship research through discussing examples at the individual, firm and context levels. These examples consider underdog and portfolio entrepreneurs; well-being; social and unethical entrepreneurial behavior; entrepreneurial teams and entrepreneur–investor dyads; firm strategy; industry and cultural contexts. We review promising methods for time-conscious entrepreneurship research: process, true longitudinal, diary, experience sampling, observational, work-shadowing and time-use studies; historical approaches; experiments; and simulations.
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