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Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences
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Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences (2019)Digitalized Interactive Platforms: Turnin…Customer Intelligence in the Cultural Sector: The Case of a Quebec Museum (2024)Customer Intelligence in the …Towards a Conceptual Framework for Customer Intelligence in the Era of Big Data (2021)Towards a Conceptual Framewor…Evolving to a New Dominant Logic for Marketing (2003)Design Science in Information Systems Research1 (2004)A Design Science Research Methodology for Information Systems Research (2007)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Business Intelligence and Analytics: From Big Data to Big Impact (2012)Understanding Customer Experience Throughout the Customer Journey (2016)
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  • 2021Towards a Conceptual Framework for Customer Intelligence in the Era of Big Data14 cited
  • 2024Customer Intelligence in the Cultural Sector: The Case of a Quebec Museum2 cited

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