The ways in which technology mediates the relationship between people and music has increasingly evolved since the advent of playback devices. With the arrival of digital music, and its inherent culture of digitality, new issues have emerged regarding musical engagement at the level of fan and/or consumer. This paper will explore how and what people are engaging with music, as mediated by technology. These two issues will be categorized by: (1) the immense quantity of popular music available digitally is promoting a culture of eclecticism, whereby people are not tied to specific genres when defining their tastes. Personal genre alliance has fallen out of favour, and replaced by fluid definitions of genres and artists, that are user-driven and highly personalized and subjective: for example, folksonomies. (2) One of the primary ways in which people consume music is through portable media devices, such as the iPods. It is shown that there are statistically significant differences in genre preference between those who use MP3 players and those who do not. This paper utilises a dataset comprised from both qualitative and quantitative means.
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