Understanding human mobility benefits numerous applications such as urban planning, traffic control, and city management. Previous work mainly focuses on modeling spatial and temporal patterns of human mobility. However, the semantics of trajectory are ignored, thus failing to model people's motivation behind mobility. In this paper, we propose a novel semantics-aware mobility model that captures human mobility motivation using large-scale semantic-rich spatial-temporal data from location-based social networks. In our system, we first develop a multimodal embedding method to project user, location, time, and activity on the same embedding space in an unsupervised way while preserving original trajectory semantics. Then, we use hidden Markov model to learn latent states and transitions between them in the embedding space, which is the location embedding vector, to jointly consider spatial, temporal, and user motivations. In order to tackle the sparsity of individual mobility data, we further propose a von Mises-Fisher mixture clustering for user grouping so as to learn a reliable and fine-grained model for groups of users sharing mobility similarity. We evaluate our proposed method on two large-scale real-world datasets, where we validate the ability of our method to produce high-quality mobility models. We also conduct extensive experiments on the specific task of location prediction. The results show that our model outperforms state-of-the-art mobility models with higher prediction accuracy and much higher efficiency.
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