Applying Situational Crisis Communication Theory to Sports: Investigating the Impact of Athlete Reputational Crises on Team Perception

Kenon A. Brown · Alyssa C. Adamson · Bumsoo Park

27 citations0/0 files storedJournal of Global Sport Management

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Public Relations and Crisis Communication Physical Education and Sports Studies Corporate Identity and Reputation

Abstract

The purpose of this study is to empirically examine key factors (i.e. the type of athlete transgression, the team’s history with athlete transgression) within the SCCT framework in a sports context, while also examining the use of SCCT-recommended response strategies to repair a team’s image when facing athlete reputational crises (ARC). A sample of 426 participants was recruited for an experiment testing the assumptions of SCCT based on an ARC. Findings revealed that while the core assumptions of SCCT surrounding the connection among perceived crisis responsibility, organization reputation, and behavioral intentions are applicable in a sports setting, there is little support for the impact of crisis history. In addition, there were differences in the effectiveness of the response strategies for a performance ARC compared to a non-performance ARC. Theoretical and practical insight is provided for using SCCT to address sports-related crisis situations.

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References

2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory 1980Attribution Theory and Research 1999Ongoing Crisis Communication: Planning, Managing, and Responding 2002Helping Crisis Managers Protect Reputational Assets 1995Accounts, excuses, and apologies: a theory of image restoration strategies 2010The Development of an Attribution-Based Theory of Motivation: A History of Ideas 1995Choosing the Right Words 1996Communication and Attributions in a Crisis: An Experimental Study in Crisis Communication

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