The Antecedents of Green Car Purchase Intention among Malaysian Consumers

Abstract

This study aims to empirically examine the relationships among social influence, green labeling, economic incentives, environmental attitude, environmental knowledge, past green purchase behavior and green car purchase intention among the Malaysian consumers. A multi-stage sampling process with proportionate stratified sampling in the first stage and systematic mall intercept method in the second stage was applied in this study. Thereafter, a questionnaire survey was done among consumers aged 18 and above that visiting car dealers, namely Honda, Toyota and Nissan from the two representative states of Malaysia namely Penang and Kuala Lumpur. 417 out of 500 questionnaires distributed were returned back for data analysis using SmartPLS v.3 software. The results show that green labeling, economic incentives, environmental attitude are direct antecedents of green car purchase intention in Malaysia. However, social influence, environmental knowledge and past green purchase behavior do not have any influence on green car purchase intention in Malaysia. Lastly, implications of this study and limitations found in this study are discussed.

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